More and more people are using their phones or tablets to browse the Internet these days and people are generally impatient when it comes to looking for what they want. Studies show that 30% of people will abandon a purchase if a shopping cart is not optimised for mobile devices and in 2017, 36.3% of the web traffic comes from mobiles in Australia.
So, do you want your customers to be unsatisfied with your services? I don’t think so. Having a mobile-friendly website with responsive web design it is crucial to deliver the best user experience and to retain customers.
Furthermore, due to increase of mobile usage Google will prioritise websites that are optimised for mobile. People are spending hours surfing on internet via mobile everyday and the best way to gain higher search engine rankings, increase more traffic and generate better conversion rates is by having a responsive web design.
What does mobile optimised actually mean?
You have two ways to make sure your future clients are going to have a satisfactory experience browsing your site with their mobile phone.
1. Responsive – this means that the site will respond/resize itself according to the size of the screen that you’re using. This is the most popular between the two options.
2.Mobile Site – this means there is an entirely different site built just for mobile devices. This is normally more expensive but it gives you the opportunity to design and create something much easier to navigate around the site and also have a different look and design.
Is there a difference between mobile users and desktop users?
Desktop users are more comfortable and can spend more time idly browsing the Internet. In other words, they’re less likely to make a decision and buy compared to mobile users. One quarter of all web searches are now conducted on mobile devices and these numbers are only increasing. If you’re on your phone you want quick, easily accessible information to help you make your decision – to buy or not to buy.
How do I reduce my bounce rate?
Your bounce rate is the percentage of visitors who leave your website quickly. In other words, they don’t like your site for whatever reason and go elsewhere. At a glance, if the site does not provide the relevant information in a clear and easy manner to read, then people will get impatient and go to your competitors’ websites. Mobile users have even less tolerance than desktop users. If your site is not mobile friendly with large buttons to press and easy to navigate menus then they will probably leave your site straight away.
What type of website design is best for my business?
First, you need to understand your customer and find out which device they normally use to access your website. If your customer browses more often on mobile, then you should prioritise their mobile experience by having a mobile friendly website.
Why Should I have an optimised Website?
Nowadays most people first check their phones before doing everything else. This year Google has started prioritising crawling mobile websites over desktop websites, decreasing desktop importance as time passes. Here are some benefits for an optimised website:
Better search engine optimisation for getting a better ranking, as mentioned before, search engines like Google prioritise mobile websites on searches;
Better user experience, 61% of the users leave the website that is not mobile-friendly;
Increase conversion, mobile shopping is becoming more popular as time goes by and users are using mobiles to purchase products and services;
Improve website speed, mobile friendly website load up faster;
Increase your sales, 80% of the online consumers completed a purchase through mobile.
What to do now?
The first thing you should do is pick up your phone and your tablet to see how your website displays. There are many responsive tests online too.
Just search for “responsive test” to see how your site displays on a variety of screen sizes or you can test your website with Google mobile responsive test. Here is a checklist for you
Does your site load in less than 3 or 4 seconds max?
Are your key selling points easy to see?
Is the text easy to read?
Is it easy to use the menu tabs and navigate around the site?
Is it easy to find your number and email form?
If there is a shopping cart – how long does it take to purchase an item and is your checkout form easy to fill in?
Keep in mind of your business target and that 57% of all internet traffic now comes from mobile and tablets. So, are you ready to make this change?